Microwebz Consulting
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Branding & Identity

branding

Branding Strategy


One of the most difficult, but most important, aspects of your business is to create a strong brand that will be the foundation of your company. Microwebz will help you paint the picture of what customers will see in your brand. We work with you to determine your brand promise, mission statement, products and services, as well as the target audiences to which they will appeal.


Market Research


Discovering what your customers want and need, and how they behave is an important tool used to market products accurately and increase sales. Microwebz will help determine to whom you should be targeting by analyzing your specific market. This research will also include your largest competitors as well as businesses you may be able to work in conjunction with to further build your identity.

Company Logo


The right corporate logo and identity should enhance recognition of your company and your brand. Based on your business type and personality Microwebz will custom design a company logo that is easily distinguishable among competitors but also functional to fit within the parameters of other corporate material. A logo is usually the first thing a consumer recognizes about your company and as such it needs to be a timeless and versatile expression of your company mission.


Company Design Strategy


A corporate design is assembled within a strict set of guidelines. Microwebz can help you build that design strategy from scratch, including your logo, and incorporate it into other corporate material. These guidelines will include color palettes, typefaces, page layouts, and the methods in which these will be used to maintain brand integrity.